Popular micro blogging tool Twitter has gained enormous traction during the past few months. There are already several books on Twitter usage in the market. However, still there is an ongoing discussion about usage of Twitter as a business development and marketing tool.
Along with other widely used social networking platforms Facebook and LinkedIn, Twitter could be a great marketing tool, if used wisely. However, the social networking media cannot be a major solution for all marketers; it will vary from business to business and situation to situation.