Lead Distribution and Tracking Solutions

August 9, 2009

Lead Tracking Vs Lead Management Software

With the internet becoming a prime vehicle for marketing and traditional media such print, TV and radio lagging behind, “time to reach the prospect and gain his attention” has become the critical determinant of the sales success. Lead Management or Lead Tracking software is playing dominant role in reaching, engaging and converting sales leads.

Entrepreneurs and online marketing professionals have embraced the use of lead management software in a big way. Even small and tiny businesses are now looking to change from manual or spreadsheet based tracking methods to online lead tracking and management solutions.

As more and more software tools are proliferating in the marketplace to aid the marketers, the lead management terminology is subject to much discussion.

What is in a Name?

Though every industry or business segment has its own whims and fancies in naming the business processes, the information technology solutions industry, which is known for most acronyms and fancy names, is trying to bring the business counterparts.

For example, though Lead Management and Lead Tracking phrases are used in a similar manner to mean the same thing by most businesses, software companies are trying to figure out the differentiation and uniqueness.

Some say that the lead management is an all inclusive phrase to reference the marketing processes starting from Lead Generation ending in Lead Conversion (or lead disposition). They also say that the lead management looks things from a management perspective while the lead tracking looks at the same from operational perspective.

However, others say that lead tracking means the same as that of lead management. Especially from the system perspective, the software helps to basically to track the leads right generation stage to disposition stage.

Hence, it does not matter what you call it. Think what it can do to your business. Yes, the lead tracking (or lead management) software helps you do the following:

  1. Capture leads (or prospect information) from one or more web sites
  2. Aggregate leads from one or more lead vendors or third party systems
  3. Qualify, assess, rank or score the leads based on lead source, profile, etc.
  4. Distribute or assign leads based on pre-determined business rules to internal and external sales teams
  5. Send new lead alerts / notifications to the responsible sales entity / sales person
  6. Nurture leads using drip email marketing broadcasts and newsletter communications
  7. Track online behavior of the prospects
  8. Track and log every aspect of lead follow-up (This is the most manual intensive process.)
  9. Track sales stages and processes and conversion progress
  10. Alert field sales force based on the lead activities online (email opens, clicks,  downloads, web visits, etc.)
  11. Send follow-up reminders to sales people
  12. Provide detailed, real time analysis reports and lead conversion metrics
  13. Help convert more leads to customers (for the same or less efforts)

As the devil is in the details, better look at the details and what a software tool can do for you, rather than wasting time on what it is called.

July 9, 2009

Viral Marketing using YouTube by Evian

In the Web 2.0 world, Viral Marketing with Video has taken a whole new dimension. If the British singing sensation (Briton’s Talent TV show) created a stir in the social networking media, here is a planned marketing affair.

The piece is called “Skating Babies,” an online ad for Evian bottled water that’s rung up nearly 5 million hits internationally on YouTube in little more than a week. Among those myriad viewers is TODAY’s Natalie Morales, who has two young children, including a son who’s nearly a year old. Her oldest son loved the ad, she told co-host Matt Lauer, who also admitted to having watched it with amusement.

July 4, 2009

Do you use Twitter for Lead Generation?

Popular micro blogging tool Twitter has gained enormous traction during the past few months. There are already several books on Twitter usage in the market. However, still there is an ongoing discussion about usage of Twitter as a business development and marketing tool.

Along with other widely used social networking platforms Facebook and LinkedIn, Twitter could be a great marketing tool, if used wisely. However, the social networking media cannot be a major solution for all marketers; it will vary from business to business and situation to situation.

What is your thought on this? Here is a mini poll on the usage of popular social media tools.

Software Solution for Lead Distribution, Tracking and Management

Hello! Welcome to LeadPro247 Marketing Automation software blog.

LeadPro is a comprehensive online marketing automation solution. The integrated platform of services includes Sales Lead Capture, Lead Distribution and Assignment, Lead Nurturing, Lead Tracking, Drip Email Marketing and Online Survey data collection modules. While the LeadPro solution is focused on small and medium businesses and internet entrepreneurs, large organizations, educational institutions and service providers also leverage its is extensive features for online marketing and sales.

The integrated lead management solutions are used by businesses and professionals such as the following:

  • Insurance Agents / Agencies (Home, Auto, Medical/Health, Life, LTC, Rental, Commercial Insurance)
  • National Marketing Organizations (NMOs)
  • Mortgage Brokers, Loan Officers
  • Educational Institutions
  • Real Estate Agents (Realtors), Brokers, Agencies
  • Loan Modification Companies
  • Debt Consolidation Agencies
  • Lead Generation Companies
  • Internet Marketers
  • Home Builders and Remodeling Contractors
  • Distribution Agencies / Resellers

I look forward to share the resources such as tips, tricks, insights, best practices, templates, brochures, white papers, marketing / business strategies and how-to guides on lead management, web based surveys and marketing automation through this blog.

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